Market assessment

Uncovering market and customer drivers for reliable, actionable planning

Energy providers need to understand their markets—critical for gaining and retaining customers, ensuring system reliability and maintaining a high level of customer service and satisfaction.

 

KEMA offers insight and experience needed to accurately define, access and monitor reliable, actionable customer and market data—helping clients access and use market information to support business decisions, reliability objectives and financial performance effectively and efficiently.

 

Understanding markets and customer action drivers

With over three decades of operating and research experience, KEMA provides clients the strategic framework, analytical tools, and targeted data development capabilities they need to extract maximum value from market assessment activities.

 

We provide clients an integrated approach to market information—developing a complete picture of their markets and uncovering factors driving customer decisions. We combine load research and market research to fully analyze energy markets in both custom and syndicated research and data development projects.

 

KEMA offers extensive experience in both qualitative and quantitative market research. Our statisticians, engineers, and market research professionals are well versed in quantitative research techniques from data collection through to multivariate analysis.

 

Our focus on providing market information rather than market data guides every aspect of a research study—ensuring that the important questions are answered in terms easily understood and acted upon by client management teams.

 

In addition to quantitative analysis, we also extensively use focus groups, interviews, and other observational techniques to create a robust view of qualitative data. Our high-level qualitative assessment techniques help determine the real market trends and behaviors that influence residential, commercial, and industrial decision-making. We also utilize matrix teams of senior engineers with real life experience and technical knowledge to design effective research for specific market areas and actors.