Program evaluation

Enhancing customer participation for sustainable energy efficiency and demand response strategies

Customer participation is at the heart of effective, sustainable energy efficiency and demand response programs and energy services.

Rigorous evaluation helps ensure that a program is on track – meeting participation and savings goals and achievements. Evaluation also helps identify where improvements can be made to better meet targets and respond to changing market demographics, attitudes and dynamics.

Actionable research to better understand and reach target markets

Effective research and data helps utilities and governments to better understand their target markets and to generate actionable plans to increase customer satisfaction and enhance program participation.

KEMA pioneered many methodologies, concepts, and tools currently used in the design, implementation, and evaluation of energy efficiency programs. To best meet client needs, we tailor a full complement of research, market analysis and evaluation services including: market and technical potential studies; market research and assessment; program design; impact evaluations; process evaluations; cost/benefit analysis; and integrated resource planning.

Full spectrum evaluation services for energy efficiency and demand response programs

A process evaluation investigates how select elements of program implementation can be modified to increase program acceptance or improve operational efficiency, while an impact evaluation examines the cost-benefit and quantifiable results of a program.

Key elements of successful program design, market assessments areequally important in establishing baselines, identifying emerging opportunities, and evaluating program penetration and market transformation. Integrated evaluation activities recognize the natural synergies between all these evaluation types and leverage their overlap and relationships.

Credible, independent insight and guidance for effective energy efficiency programs

KEMA offers credible, independent evaluations of program performance relative to evolving market characteristics and to program objectives. We also provide data-based feedback and corrective guidance for program improvements.

Our evaluation services address the wide range of program success variables, including:

measuring progress towards overcoming market barriers
leveraging market opportunities
positioning the product or service for sustainable growth/consumer participation in the marketplace.

Identifying solutions to improve program performance

Through our evaluation, we help clients identify solutions to enhance program performance—from increasing adoption of energy-efficiency measures and inducing sustainable behavioral changes, to reducing market barriers and changing market actor knowledge, attitudes and behavior.

We offer comprehensive evaluation services – customized for specific client programs and energy services. Our evaluation services cover the full range of methodologies and focus, including:

market characterization and assessment
market barrier assessment
consumer awareness, attitudes and behavior assessment
market actor knowledge, attitudes and behavior assessment
program effectiveness assessment
load reduction, engineering and billing impact analysis
target market analysis
process evaluation
benefit-cost analysis.

Pioneer in energy efficiency evaluation methodologies, concepts and tools

With over three decades experience, KEMA has pioneered many methodologies, concepts and tools currently used in the design, implementation, and evaluation of energy efficiency and demand response programs.

We have developed a range of customized software tools to ensure quality and efficiency in energy data collection and analysis. We specialize in all types of technical activities—ranging from data collection and analysis to specialized modeling and database development.

We are experienced in all aspects of evaluation methodologies and tactics, including: